JACKET'S MEMOR

Let's take the jacket as an example. When it occur into our life. It didn't take one's attention. It just like a grass breaks ground in a piece of grass; you didn't notice or even know its existence. So in the big industry of cloth or in the cloth market, as to appearance of the jacket. We know it just only a little or in some degree some people didn't know it. As customers , we have thousand of choices, it doesn't matter that we don't this kind of cloth-jacket. We have much other cloth to choose. But as the jacket itself, it was in contrary of customers. It only had one kind, the only one; there was not choice for them to choose. It couldn't like the customer"if we don't know it, we have another kind, we don't need to choose this," but the jacket had only one choose, it was that making itself grown and grown, to become a famous brand, to make itself known, to appear at every corner of cloth market, all over the world, come around our daily life. Yes, it was what it can do! The progress, in our mind, it was just a matter of time，maybe after 5 years or 8 years, we could know its existence. There was 50 percent for us to know it, but where is about the other 50 percent? It is impossible. If it just has only one 50 percent, the result is equal to zero. The first 50 percent was certainly good, there was half of people have known the jacket. This 50 percent people just only know it, but what its final purpose—to sell it to the all customer, the whole market and the world. You may sure 50 percent people know it, can you be certain that they would choose it in thousands of kinds? Even though, they would, it could be meet this situation! The answer is"NO". So how the jacket makes the 50 percent become perfect 100 percents?

It is a long progress, maybe we can see it like The Long March, so the difficulties in the progress, you can image without speaking. Let's see how it takes on the stage of our daily life. First, the market research . the research isn't like some one in today. Some researches in usual life, they just easy, simple and not reliable. With compare with them, the jacket takes plan with more careful plant. There are many regulations in this plan. It takes the different sexes, different ages, different works, different places and different times into account. And the researches are taken in different places but in the same time. It does well in every detail in order to make the research authority, reliable. Then according to the research, it analyses what color, what style the customers most interested in or what they think it is the popular and fashion. Third, it makes conclusion that which style it will design. At last, it is put into producing.

That is just only part. Form begins to produce, what we can see is not only the time, but the every step it takes. What is more, it is the happy and hard memory of the jacket.